We have tried to reinforce our strong links with football by using well-known footballers to star in our commercials. They have included Gazza with tears bursting out of his eyes, the naked Romario streaking across the pitch and soccer star turned Hollywood idol Vinnie Jones ending up with Gary Lineker’s ear. Of course, we have had Gary as a nun, a baby, punk rocker, a devil and a muscleman.
If you are a keen football fan you could not have missed the famous Walkers sun logo on perimeter hoardings at all the big England matches at Wembley, as we are the Official Snack of the England team as well as the sponsors of the England U16s (formerly the Under 15s). And if you are a Leicester City fan , you will know in the past we have been the main shirt sponsor, and we are now sponsoring the Leicester City Youth Academy.